Principles of Marketing
This one day course is ideal for people who are thinking of setting up their own business and for those people who are involved in sales, manufacturing or finance departments of any size of business who want to learn how to have a more meaningful input into an organisation's business plan.
- This one day course gives participants a good foundation for the creation of a marketing plan that requires product analysis, product life cycles and marketing mix decisions.
- It also covers SWOT Analysis, Growth Strategies and building Product Portfolios.
For more details, review a pdf of the course profile by clicking here > principles of marketing course profile pdf