"Marketing helps you analyse what has happened, what is happening now and what you can do to make it happen in the future."

This one day course is ideal for people thinking of setting up their own business and for people who are already involved in sales, manufacturing or finance departments and who want to learn how to have meaningful input into an organisation's business plan.

Course syllabus

• This one day course gives participants a good foundation for the creation of a marketing plan that requires product analysis, product life cycles and marketing mix decisions.
• It also covers SWOT Analysis, Growth Strategies and building Product Portfolios.

For more details, review a pdf of the course profile by clicking here > principles of marketing course profile pdf

"Marketing helps you analyse what has happened, what is happening now, and what you can do to make it happen in the future"